OpenX and Purch Expand Header Bidding Partnership

LanzamientoProgramática · Infraestructura de subastaGlobal

Redacción de Adspotfinder

Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.

Increased demand and expert yield management drives 400% lift in OpenX-driven monthly revenue LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Purch, a digital content and commerce company that reaches 100 million consumers and businesses monthly, announced an expanded partnership with the successful integration of the OpenX header […]

PurchOpenX

“Increased demand and expert yield management drives 400% lift in OpenX-driven monthly revenue LOS ANGELES & NEW YORK – OpenX, a leader in creating programmatic advertising marketplaces, and Purch, a digital content and commerce company that reaches 100 million consumers and businesses monthly, announced an expanded partnership with the successful integration of the OpenX header […]”
Fuente

De qué trata esto

Exchanges

Noticias relacionadas

OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ

OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow. OpenX IQ introduces an intelligence-driven approach to […]

LanzamientoGlobalFavicon of OpenXOpenX

Chalice AI and OpenX Bring AI-Powered Curation to High-Quality Video

Chalice AIOpenX

ActualizaciónProgramática · Infraestructura de subastaGlobalFavicon of OpenXOpenX

Overwolf Ads and OpenX bring CTV-level video performance to gaming ads

Advertisers can buy Overwolf's in-game gaming inventory at CTV-level video quality through its partnership with OpenX.

Overwolf AdsOpenX

ActualizaciónApp · Integración de espacios publicitariosGlobalFavicon of OverwolfOverwolfFavicon of OpenXOpenX

OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation

OpenX,The Intelligent SSP, today (21st April, 2026) announced the appointment of Lior Charka as VP, product, alongside the promotions of Joseph Worswick to SVP, global partnerships, and Erika Loberg to VP, CTV and curation. These leadership updates reflect OpenX’s continued […]

ActualizaciónGlobalFavicon of OpenXOpenX

OpenX Repositions as The Intelligent SSP™ to Simplify Advertising

OpenX, The Intelligent SSP, today (14th April, 2026) unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media […]

ActualizaciónGlobalFavicon of OpenXOpenX

OpenX adds TVision attention targeting for CTV buyers

Advertisers can now target high-attention CTV inventory in real time on OpenX, powered by TVision's attention data.

AdvertisersOpenXTVision

LanzamientoCTV · Integración de mediciónGlobalFavicon of OpenXOpenX