PubMatic opens Zynga's mobile gaming inventory to buyers

ActualizaciónApp · Integración de inventarioGlobal

Redacción de Adspotfinder

Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.

PubMatic partnered with Zynga to make its North American mobile gaming ad inventory available to buyers through PubMatic's platform.

ZyngaPubMatic

“The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America. The post PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers appeared first on PubMatic .”
Fuente

De qué trata esto

Editores y plataformas

Exchanges

Sectores implicados

Noticias relacionadas

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCNPubMaticprogrammatic deals

ActualizaciónProgramática · Infraestructura de subastaGlobalBCNPubMatic

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

PartnersPubMaticauction

LanzamientoProgramática · Infraestructura de subastaGlobalPubMatic

Zynga Partnership Aims To Bridge Gap Between Advertisers, Game Developers 07/10/2026

LanzamientoGlobalZynga

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

ActualizaciónGlobalZyngaPubMatic

Dutch agency Abovomaxlead runs autonomous CTV buys via PubMatic integration

Dutch independent agency Abovomaxlead can now run autonomous connected TV ad campaigns in the Netherlands through a direct integration with PubMatic.

AbovomaxleadPubMaticCTV inventory

ActualizaciónCTV · Acceso de compraPaíses BajosPubMaticAbovomaxlead

PubMatic and Amnet run France's first agentic ad campaign using Claude

Advertiser INTERBEV's video campaign is bought using agentic AI technology powered by Claude, through trading desk Amnet and ad tech company PubMatic.

INTERBEVAmnetPubMatic

LanzamientoAsistentes de IA · Acceso de compraFranciaPubMaticAmnet