The Future of Curation Is AI: Results by OpenX™ Improved Cost Per Acquisition in Ad Campaigns by 11x
Redacción de Adspotfinder
Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.
“Engagement Models, the first capability in OpenX’s new AI-powered performance suite, improves mid-funnel marketing performance by automating and optimizing the selection of inventory for deals.”Fuente
Noticias relacionadas
OpenX Launches AI-Powered Media Decisioning Suite, OpenX IQ
OpenX, The Intelligent SSP, announced the launch of OpenX IQ, a suite of proprietary AI and machine learning capabilities to give buyers greater quality, control, and performance across every stage of the media workflow. OpenX IQ introduces an intelligence-driven approach to […]
Overwolf Ads and OpenX bring CTV-level video performance to gaming ads
Advertisers can buy Overwolf's in-game gaming inventory at CTV-level video quality through its partnership with OpenX.
Overwolf AdsOpenX
OpenX Advances Intelligent SSP Strategy with Key Leadership Appointments Across Product, Partnerships & Curation
OpenX,The Intelligent SSP, today (21st April, 2026) announced the appointment of Lior Charka as VP, product, alongside the promotions of Joseph Worswick to SVP, global partnerships, and Erika Loberg to VP, CTV and curation. These leadership updates reflect OpenX’s continued […]
OpenX Repositions as The Intelligent SSP™ to Simplify Advertising
OpenX, The Intelligent SSP, today (14th April, 2026) unveiled a new logo, positioning, and look and feel to usher in the next era of digital advertising. As part of this rebrand, the company also refined its commitment to make media […]