Roblox expands programmatic ad access via Amazon DSP and three SSPs

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCN→PubMatic→programmatic deals

Index Exchange adds On Device brand-lift measurement

On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.

On Device→Index Exchange

La IA abre nuevas oportunidades publicitarias para las PyMEs mexicanas

Para muchas PyMEs, los canales publicitarios de alto impacto, como la TV por streaming, históricamente han estado fuera de su alcance debido a barreras como los costos de producción y desarrollo creativo. Sin embargo, una nueva investigación de Amazon Ads revela que esta realidad comienza a cambiar. Más de cuatro de cada cinco PyMEs mexicanas […]

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agents→Magnite Orchestration→seller agents

LanzamientoProgramática · Infraestructura de subastaEstados UnidosMagnitehace 2 semanas

Amazon Ads unveils premium content, streaming partnerships and new ad formats at Australian Upfront

Amazon Ads extends campaigns to ChatGPT

Amazon Ads is bringing its advertisers into ChatGPT, extending existing ad campaigns into the AI chatbot.

Amazon Ads→ChatGPT