RTB House turns to generative AI to improve programmatic precision
Redacción de Adspotfinder
Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.
Exchanges
Vendors Like RTB House And Raptive Bought Into The Privacy Sandbox. Do They Feel Burned?
Google sent the online ad ecosystem reeling a week ago with the news that, upon reflection, third-party cookies will not be deprecated for the entire browser. But what about the ad tech vendor partners that committed serious energy and resources to test Chrome’s Privacy Sandbox proposals? Vendors like Criteo, RTB House, Raptive and MiQ placed […]
RTB House launches ContentGPT to hone audience insights
In a significant development, RTB House, a leader in digital marketing, has announced the introduction of ContentGPT. This innovative technology component is set to revolutionise the way marketers understand and engage with online audiences. By leveraging the capabilities of Generative Pre-trained Transformers (GPT) and Large Language Models (LLMs), ContentGPT provides unparalleled insights into the specific interests […]
RTB House Introduces Generative AI Technology for More Precise Audience Insights
ContentGPT will better understand open internet user interest and intent to optimise results and deliver more accurate targeting for clients In a significant development, RTB House, a leader in digital marketing, has announced the introduction of ContentGPT. This innovative technology component is set to revolutionize the way marketers understand and engage with online audiences. By […]
RTB House launches PrimeAudience privacy sandbox-linked ad network
RTB House has announced the launch of PrimeAudience, one of the first companies dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. As the deadline for the deprecation of third-party cookies on Chrome approaches, PrimeAudience offers a unique solution to brands and a new revenue stream for […]
RTB House Launches PrimeAudience – The First Ad Network to use Protected Audience API from the Privacy Sandbox
Ecosystem of digital marketing tools built on top of the Privacy Sandbox mechanisms starts to kick-off. PrimeAudience launches as the first to satisfy behavioural targeting use cases. RTB House announces the launch of PrimeAudience, the first company dedicated to utilising Chrome’s Protected Audience API and Topics API to provide advertisers with advanced behavioural targeting capabilities. […]
RTB House Releases Results From FLEDGE API Testing
RTB House, the ad tech platform powered by unique deep learning algorithms, today (February 27th, 2023) releases a second instalment of FLEDGE API testing. This follows its whitepaper, released in October, outlining the initial results of early-stage experiments. The research found […]