Sharethrough Partners with Scope3 to Launch its First Green Media Products
Redacción de Adspotfinder
Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.
Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the […]
Scope3Sharethroughadvertisers
“Sharethrough, one of the top global independent omnichannel ad exchanges, has announced the launch of its first Green Media Product, Green PMPs (Private Marketplaces). Green Media Products measure the emissions from an entire programmatic advertising campaign using Scope3 data and contribute the […]”Fuente
Exchanges
InMobi and Scope3 launch a sell-side AI agent for publishers
Publishers can now use InMobi and Scope3's new sell-side AI agent to automate media selling to buyers.
PublishersInMobi, Scope3Buyers
InMobi Advertising Launches First Agentic Seller, Opening Mobile and Exclusive CTV Ad Inventory to AI Buying Agents
InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying
InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media buying.
Peer39 acquires ad-verification firm Adloox from Scope3
Peer39 gains brand-safety verification inside Meta and Google's walled gardens, letting it compete with DoubleVerify and IAS for advertisers.
Peer39Adloox
Equativ finalizes merger with Sharethrough
Advertisers and publishers using Equativ or Sharethrough are now served by one unified global media platform after the companies completed their merger.