South China Morning Post Went All In on First-Party Data
ActualizaciónGlobal
Redacción de Adspotfinder
Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.
Six months ago, South China Morning Post decided to cut itself off from third-party data and switch to a first-party data platform. “We wanted to give the whole business – commercial and editorial – access to quality first-party insights that they could use across the whole business,” said Ian Hocking, VP of digital at South […]
“Six months ago, South China Morning Post decided to cut itself off from third-party data and switch to a first-party data platform. “We wanted to give the whole business – commercial and editorial – access to quality first-party insights that they could use across the whole business,” said Ian Hocking, VP of digital at South […]”Fuente
De qué trata esto
Editores y plataformas