Teads' Natalie Bastian On How Brands Are Making Use Of CTV Data
Redacción de Adspotfinder
Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.
Editores y plataformas
Natalie Portman and Jenna Ortega’s Sundance Hit ‘The Gallerist’ Acquired by Roadside Attractions, Vertical
The crime comedy from “Birds of Prey” director Cathy Yan arrives this December
DeepIntent’s Natalie Mancuso: Healthcare CTV Drives Better Performance than General Online Video
Not all digital video yields equal results. Case in point: DeepIntent’s Natalie Mancuso points to internal findings that connected TV advertising in healthcare generates twice the new-to-brand prescription rate compared to online video alone when combined with sequential messaging and clinical conversion tracking rather than traditional click-through metrics. “We see CTV drive two times higher […]