Univision Ad Revenue Jumps 72%
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Spanish-language media giant Univision Communications, which late last year sold a majority stake to an investor group led by former Viacom CFO Wade Davis and recently agreed to a merger […]
“Spanish-language media giant Univision Communications, which late last year sold a majority stake to an investor group led by former Viacom CFO Wade Davis and recently agreed to a merger […]”Fuente
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You’ve heard of dynamic product placement. So, why not dynamic audio? Spanish-language broadcaster Univision is experimenting with a new advanced TV product that dynamically swaps out the generic sounds in an episode and replaces them with a bit of branded audio. T-Mobile is Univision’s first partner for the initiative, which debuted during the Monday night […]