Unruly launches content-level targeting to enhance CTV/video inventory
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Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has introduced a content-level targeting solution for publishers. The solution segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. It brings standardisation to the programmatic Over-the-Top TV (OTT) and CTV ecosystem, and will serve publishers who […]
“Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has introduced a content-level targeting solution for publishers. The solution segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. It brings standardisation to the programmatic Over-the-Top TV (OTT) and CTV ecosystem, and will serve publishers who […]”Fuente
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