Virgin Media partners with PubMatic to scale FAST ads

LanzamientoCTV · Integración de espacios publicitariosReino Unido

Redacción de Adspotfinder

Escrito a partir de la fuente de abajo por la redacción automática del sitio, no por una persona.

Global adtech PubMatic has today announced a partnership with Virgin Media, one of the UK’s premier entertainment and communications companies, to enable advertisers to reach UK audiences at scale through premium ad-funded TV content. Virgin Media and PubMatic Renowned for its variety of high-quality content including a diverse selection of FAST (Free Ad-Supported Streaming TV) […]

Virgin MediaPubMatic

“Global adtech PubMatic has today announced a partnership with Virgin Media, one of the UK’s premier entertainment and communications companies, to enable advertisers to reach UK audiences at scale through premium ad-funded TV content. Virgin Media and PubMatic Renowned for its variety of high-quality content including a diverse selection of FAST (Free Ad-Supported Streaming TV) […]”
Fuente

De qué trata esto

Editores y plataformas

Exchanges

Sectores implicados

Noticias relacionadas

BCN and PubMatic link publisher signals to programmatic deals

BCN's agent-to-agent system now feeds publisher signals directly into PubMatic's programmatic deals, connecting publisher data to live deal-making.

BCNPubMaticprogrammatic deals

ActualizaciónProgramática · Infraestructura de subastaGlobalFavicon of BCNBCNFavicon of PubMaticPubMatic

Virgin Media and O2 debut first joint brand campaign for Volt launch

Virgin Media debuts campaign featuring female skateboarder

PubMatic lets partners bring decisioning models into its auction

PubMatic widened Decision Fabric so partners can run their own decisioning models inside its auction, letting buyers score live bid-stream signals while impressions are still available.

PartnersPubMaticauction

LanzamientoProgramática · Infraestructura de subastaGlobalFavicon of PubMaticPubMatic

PubMatic Launches Governance Architecture for Agentic Advertising on AgenticOS

RisePubMatic

LanzamientoProgramática · Infraestructura de subastaGlobalFavicon of PubMaticPubMatic

PubMatic and Zynga Unlock Premium Mobile Gaming Inventory for Buyers

The partnership provides diversified demand, immersive eCommerce creative, and efficient media access across Zynga's portfolio of mobile titles in North America.

ActualizaciónGlobalFavicon of ZyngaZyngaFavicon of PubMaticPubMatic