Noticias

AdCreative.ai, an Appier Group Company, Launches Mobile App to Put Professional Ad Creation in Everyone’s Pocket

As the busiest advertising season of the year approaches, from Black Friday to the holidays, AdCreative.ai, an Appier Group company, announced the launch of its first mobile app, designed to make professional-quality ad creation accessible to anyone, anywhere. With just a smartphone, users can snap a photo of their product and instantly transform it into polished […]

LanzamientoGlobalAppierApp móvilhace 12 meses

Appier Unveils AI-Powered Insights to Boost Merge Game Engagement and Revenue

Appier, a global marketing AI solutions provider, has released a groundbreaking report revealing behavioral insights into merge game players that could revolutionize mobile game monetization and marketing in the U.S. market. With 190.6 million Americans (61% of the population) playing video games, understanding in-app purchase (IAP) behavior in popular casual genres like merge games has […]

FusiónGlobalAppierhace 2 años

Appier Announces Acquisition Agreement with AdCreative.ai to Lead Generative AI-Powered Advertising and Marketing Innovation

Appier, the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced an acquisition agreement with AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this will mark Appier’s fifth major acquisition since its first in 2018. The […]

Appier→AdCreative.ai

AdquisiciónProgramática · AdquisiciónGlobalAppierhace 2 años

Appier Acquires AdCreative.ai in Strategic Move to Lead Generative AI-Powered Advertising and Marketing Innovation

Appier, the AI-powered SaaS leader in Advertising Technology (AdTech) and Marketing Technology (MarTech), has announced the acquisition of AdCreative.ai, a Paris-based innovator in Generative AI-driven creative creation and optimization, for a total of 38.7 million USD, including a 27.3 million USD base. Announced on February 12, this acquisition marks Appier’s fifth major acquisition since its first in 2018. The move […]

AdquisiciónGlobalAppierhace 2 años

Appier becomes an Apple Search Ads Partner

ActualizaciónGlobalAppierhace 2 años

Appier Launches AIRIS, The Next-Gen AI-powered CDP Leveraging First-Party Data to Activate MarTech Applications

Seamless data unification enables 360° user profile generation in one-click, while data visualization reflects user feedback in real-time Shortening the time spent from data to insight and insight to action, and visualizing results from marketing campaigns remain as critical issues for most enterprises considering Customer Data Platforms (CDP). Considering this, Appier (TSE: 4180) announces the […]

LanzamientoGlobalAppierhace 4 años

Appier Finalizes Acquisition of Woopra to Create the Next-gen, AI-powered Customer Data Platform

The new platform will enable enterprises to achieve the fastest time-to-insight with superior analytics and intuitive data visualization Appier, a leading artificial intelligence (AI) software-as-a-service (SaaS) company, announced that it has completed the acquisition of Woopra, a U.S.-based customer journey analytics SaaS company that provides deep data and insights for enterprises to engage with their […]

Appier→Woopra

AdquisiciónDatos · AdquisiciónGlobalAppierhace 4 años

Appier Launches AIBID to Boost App Marketing Performance

Appier’s unique deep learning AI model enables marketers to achieve multiple goals at once, ensuring high-quality user acquisition and improved ROI Appier, a leading artificial intelligence (AI) company, announces the launch of AIBID, an AI-powered solution dedicated to boosting high-quality app user acquisition and increasing return on advertising spend (ROAS). App marketers face many common […]

LanzamientoGlobalAppierhace 6 años