Advertising across WeChat Moments and Channels, QQ, Tencent Video and Tencent News. A registered business, sealed qualification documents, a prepaid RMB balance and per-medium creative review all come before a campaign runs — most overseas advertisers reach it through an authorised 服务商 rather than directly.
Tencent Ads is the advertising platform operated by Tencent, covering placements across the company's properties in China, including WeChat and Tencent Video. It is presented in Chinese and reaches an audience centered on social and community platforms.
Campaigns can be built around short video, articles, or interactive formats, with targeting that draws on user behavior across Tencent's connected properties rather than a single site alone.
Placements include WeChat Moments and WeChat Official Account advertising, alongside Tencent Video placements. Accounts can be self-managed through the Tencent Ads platform, or run through an agency-managed account for advertisers working with a service provider.
Cómo comprar
2 opciones de compra, con los pasos, lo que requiere cada una y el gasto mínimo.
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Espacios publicitarios
5 espacios publicitarios, con formatos, tarifas y cómo se compra cada uno.
- Tencent Video in-stream
In-stream video ad · Web
- WeChat article placement
Native article · Web
- WeChat Moments placement
Feed ad · Redes sociales
- 服务商/代理商代管账户 (agency-managed Tencent Ads account)
Responsive display ad · Web
- 腾讯广告 (Tencent Ads) self-managed account
Responsive display ad · Web
Sold by CPM. The rates are behind the lock.
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Canales
Cada espacio publicitario está clasificado según dónde se muestra (web, video, búsqueda, TV) para que sepas cuál estás comprando.
Categorías
Etiquetas
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Dónde más publica este vendedor sus espacios publicitarios además de su propio sitio, con los espacios de cada uno. Se compran con las mismas opciones: un solo grupo, una sola consola.
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