The Paper
The Paper is a Chinese-language news outlet publishing coverage of current affairs, business and culture across its web and mobile app.
The Paper is a news publication in China, covering current affairs, politics, business and culture through its website and app for a Chinese-reading audience. Its coverage blends conventional news reporting with longer-form and multimedia storytelling, positioning it among the country's digital-native news outlets rather than a paper carried over from print.
Its output includes columns and commentary from outside contributors alongside staff reporting, giving its coverage a mix of news and opinion voices.
Advertising includes display and native brand advertising across app and web, in-app video and livestream sponsorship, and sponsored or branded content columns.
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Espacios publicitarios
3 espacios publicitarios, con formatos, tarifas y cómo se compra cada uno.
- Display & native brand advertising (app/web)
Responsive display ad · Web
- In-app video/livestream sponsorship
Responsive display ad · Web
- Sponsored/branded content columns
Responsive display ad · Web
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Canales
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