Wayfair Sponsored Products
Retail media inside Wayfair, for brands that already sell there
Wayfair's on-site advertising: sponsored placements in its own search, browse and category pages, plus managed display and co-branded campaigns. Sold to existing Wayfair suppliers through Partner Home, so a brand that does not stock on Wayfair cannot buy it. Strongest for furniture, décor and home goods, and measured on clicks and attributed orders.
Wayfair is an online retailer specializing in furniture, home decor and household goods, selling through its website and mobile app to shoppers furnishing homes and other living spaces. Wayfair Sponsored Products is the retail media program built into that marketplace, letting brands and sellers pay to have their product listings appear more prominently to shoppers who are searching or browsing categories.
Its ads.txt file lists 10 ad systems, made up of 8 direct relationships and 4 resellers. Named ad spots include co-branded campaigns, display advertising, sponsored products and sponsored shops, giving brands several ways to reach shoppers at different points in the browsing and buying process.
Cómo comprar
2 opciones de compra, con los pasos, lo que requiere cada una y el gasto mínimo.
Comprobando tu acceso…
Espacios publicitarios
6 espacios publicitarios, con formatos, tarifas y cómo se compra cada uno.
- Co-branded campaigns
Sponsored product listing · Comercio
- Display
Responsive display ad · Comercio
- Sponsored Products
Sponsored product
- Sponsored Products (keyword-based)
Responsive display ad · Comercio
- Sponsored Products (product-based)
Responsive display ad · Comercio
- Sponsored Shops
Responsive display ad · Comercio
Sold by CPM · CPC. The rates are behind the lock.
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Canales
Cada espacio publicitario está clasificado según dónde se muestra (web, video, búsqueda, TV) para que sepas cuál estás comprando.
Categorías restringidas en Estados Unidos
Lo que dice la ley en el mercado de este vendedor sobre las categorías que requieren cuidado. La política propia del vendedor puede ser más estricta.
Categorías
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