Adquirido por Comcast Advertising
Xumo is leading the future of streaming for everyone, backed by industry veterans Comcast and Charter.
Xumo is a streaming service offering free, ad-supported television across more than 350 channels and 15,000 titles on demand, reachable without a subscription or login. It operates Xumo TV, a smart TV platform, and the Xumo Stream Box device, plus a FAST app called Xumo Play preloaded with more than 250 apps. It runs nearly 400 channels from over 350 content partners and powers 2,000 native FAST channels distributed across device makers and partners. Xumo is a joint venture backed by Comcast and Charter.
Advertising runs through named formats including Scaled CTV video, High-impact sponsorships, Advanced ad formats and Advanced data activation, the last combining first-party data with Xumo's own audience data and third-party ecosystem identifiers. The company reports 10M+ devices in-market and 15+ distribution partners for its operating system, plus 115+ distribution partners and 5 major national retail partners for reach. Its ads.txt file lists 117 ad systems, 87 declared direct and 70 through resellers.
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