Loupan

Loupan is a Chinese-language portal for real estate and home information, covering property trends and news across mainland Chinese cities. The homepage organizes cities by initial letter, by province and by quick selection, from major markets such as Beijing, Shanghai, Guangzhou and Shenzhen to smaller cities nationwide across every province, and the site recruits city-level agents to represent local markets.

It positions itself as a way to make property transactions more efficient, and is described as a pioneer of Chinese real-estate and home media. The audience is Chinese property seekers and industry agents looking for city-by-city real estate information across the country.