AppLovin Completes Acquisition of Wurl to Extend Reach into Connected TV Market
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AppLovin Corporation , a leading marketing platform, announced it has completed the acquisition of Wurl, a world leader in powering streaming TV, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the Connected TV (CTV) market. “We are excited to complete the acquisition of Wurl and provide advertisers […]
“AppLovin Corporation , a leading marketing platform, announced it has completed the acquisition of Wurl, a world leader in powering streaming TV, for approximately $430 million in cash and stock. The acquisition extends AppLovin’s software platform capabilities into the Connected TV (CTV) market. “We are excited to complete the acquisition of Wurl and provide advertisers […]”Source
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