BeReal Acquired for €500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table

BeReal launches ads in the UK and EMEA

LancéRoyaume-UniBeRealil y a 4 semaines

BeReal launches RealCard ad format with Crédit Agricole as first advertiser

BeReal introduced RealCard, a premium ad format, with Crédit Agricole as the launch advertiser buying into it.

Crédit Agricole→BeReal

ActualitéRéseaux sociaux · Intégration des espaces publicitairesMondeBeRealil y a 2 mois

Nexstar CEO Says Tegna Suit Settlement Is Possible, Cites Paramount-WBD Deal As Reason Stations Need More Scale

Nexstar CEO Perry Sook says a settlement of an antitrust lawsuit against its merger with Tegna is possible, but he notes the company faces less pressure than companies like Paramount facing legal opposition. “If we can settle the litigation prior to going to trial next year, that has a benefit to us,” he acknowledged on […]

FusionMondeNexstarParamount+Tegnail y a 2 mois

Omnicom Media and Paramount partner on dynamic fixed ad units in the streamer's premieres

Sponsor units in the media company’s streaming premieres are dynamically adapted to enable advertisers to tell a sequential story in those ad breaks, the first time Paramount has added a dynamic insertion capability to streaming.

ActualitéMondeOmnicom MediaParamount+il y a 4 mois

Omnicom Media adds dynamic ad insertion to Paramount+ premieres

Omnicom Media's advertiser clients can now run dynamically adapted sequential ad units in Paramount+'s streaming premieres, the first time Paramount has enabled dynamic ad insertion.

Omnicom Media→Paramount+

LancéCTV · Intégration des espaces publicitairesMondeOmnicom MediaParamount+il y a 4 mois

Zattoo deepens ad partnership with Paramount

Advertisers buying ads on Zattoo can now reach more Paramount content as the two deepen their advertising partnership.

Advertisers→Zattoo→Paramount

ActualitéCTV · Intégration des espaces publicitairesMondeZattooParamount+Paramountil y a 5 mois