Media Buying Briefing: Catalina edges deeper into media territory with new Blockgraph partnership, and others
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The company has struck partnerships with a host of media companies and ad-tech providers to transform into an omnichannel provider of data, insights and audiences.
CatalinaBlockgraph
“The company has struck partnerships with a host of media companies and ad-tech providers to transform into an omnichannel provider of data, insights and audiences.”Source
Éditeurs et plateformes
Catalina and Happydemics team up to measure DOOH impact
Catalina's retail media clients can now measure the ad impact of in-store DOOH campaigns using Happydemics' measurement technology.
CatalinaHappydemics
Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising
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Cadent and Catalina Expand Partnership to Deliver and Measure Highly Targeted, Data-Driven TV & CTV Advertising
2022 Cadent-Catalina Campaigns Averaged 25% Sales Lift Cadent, the largest independent platform for advanced TV advertising, and Catalina, a leader in shopper intelligence and highly targeted media, have signed a new multi-year agreement establishing Cadent as Catalina’s preferred platform for executing linear, addressable and connected TV (CTV) ad campaigns for consumer packaged goods (CPG) brands, […]