Comcast Advertising integrates Affinity Solutions purchase data
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Comcast Advertising can now use Affinity Solutions' card transaction data in Outcomes+, letting advertisers find untapped households and prove real-world campaign impact.
Affinity SolutionsComcast AdvertisingAdvertisers
“Bringing Credit and Debit Card Transaction Data to Comcast’s Outcomes+, Enabling Advertisers to Identify Untapped Households and Prove Real-World Campaign Impact Comcast Advertising, the advertising division of Comcast, announced a strategic partnership with Affinity Solutions, a leader in consumer purchase insights, to integrate Affinity’s deterministic transaction data into the AI-powered audien”Source
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