Culture Hive Media Group Introduces Cultural Relevance Score™ to Help Brands Measure What Makes Advertising Resonate
Rédaction Adspotfinder
Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.
Culture Hive Media Group is launching a platform that gives brands the first AI-powered score for measuring cultural relevance in advertising, so they can stop guessing whether an ad will resonate and start proving it. The advisory board, which includes former leaders from GroupM, PubMatic, and CBS/Paramount, signals that the industry believes cultural intelligence is […]
“Culture Hive Media Group is launching a platform that gives brands the first AI-powered score for measuring cultural relevance in advertising, so they can stop guessing whether an ad will resonate and start proving it. The advisory board, which includes former leaders from GroupM, PubMatic, and CBS/Paramount, signals that the industry believes cultural intelligence is […]”Source
De quoi il s'agit
Éditeurs et plateformes
Actualités similaires
OpenWeb Makes Strategic Acquisition of Hive Media Group, Providing More Value to Premium Publishers
The acquisition follows the company’s Series E, reaching a $1.1b valuation in 2021 OpenWeb, the premium audience relationship platform, today announced it has acquired Hive Media Group, a digital publisher and engagement platform that builds proprietary and world class publisher technologies. Hive Media Group was founded in 2016 by Daniel Sagis, Guy Yeshua and Stacy Abraham. The acquisition of Hive Media was made […]