Daily Mail Launches Unit to Push Social Video to 33% of Direct Ad Revenue by 2027
Rédaction Adspotfinder
Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.
The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.
“The tabloid expects revenue from social video to make up more than a third of its direct advertising business by 2027, up from 20% today.”Source
De quoi il s'agit
Éditeurs et plateformes
Secteurs concernés
Actualités similaires
UK regulators open inquiry into Daily Mail-Telegraph merger
UK regulators Ofcom and the competition watchdog opened an inquiry into the proposed merger of publishers Daily Mail Group and the Telegraph.
Daily Mail GroupTelegraph
Royaume-UniDaily Mail Launches A Social Media Agency; AI Eats The Food Blogs’ Lunch
The Daily News Roundup will return on Monday 12/1, as the AdExchanger team will be too stuffed with Thanksgiving turkey to get off the couch until then. News You Can Use DMG Media, the publisher of Daily Mail and other British news titles, is expanding into social monetization and agency services with the launch of […]
Google Faces Ad Tech Lawsuits from AUS Publishers; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan
News in brief: AUS Publishers Hit Google with Lawsuits; Daily Mail to Merge Print and Online Teams Amidst Challenges; BBC World Service Sets out £6m Saving Plan Google Faces Ad Tech Lawsuits from AUS Publishers Google is facing two class-action lawsuits from […]