Display & Video 360 API adds YouTube and Demand Gen asset management

Google adds agentic commerce checkout to YouTube ads

Google launched a Business Agent beta letting advertisers add checkout to YouTube ads through its updated Universal Commerce Protocol, with product feeds carrying loyalty data.

advertisers→YouTube Ads→Universal Commerce Protocol

LancéRetail media · Accès à l'achatMondeGoogle AdsYouTube Adsil y a 3 semaines

Red Seat Ventures signs ad-sales deal for 'Financial Audit'

Red Seat Ventures will handle ad sales and distribution for Caleb Hammer's 'Financial Audit' show, giving advertisers a way to buy ads across Tubi, YouTube, Apple Podcasts and Spotify.

Financial Audit→Red Seat Ventures→Tubi, YouTube, Apple Podcasts, Spotify

ActualitéRéseaux sociaux · Accord de distributionMondeRed Seat VenturesTubiSpotify AdsYouTube Adsil y a 3 semaines

August's Demand Gen drop: viewers can start conversations with brands on messaging apps straight from a Demand Gen ad on YouTube, travel ads surface local activities and real-time offers, and Multimodal Video Creation in Asset Studio is generally available.

Drive high-quality leads and acquire customers with new messaging, travel, and creative features in YouTube’s August Demand Gen Drop.

LancéMondeGoogle AdsYouTube Adsil y a 1 mois

Agentio scales SURI's YouTube creator ads for its US launch

Agentio's AI infrastructure for creator advertising helped the UK oral-care brand SURI scale a YouTube creator program to enter the US without adding headcount.

SURI→Agentio→YouTube

ActualitéRéseaux sociaux · Accès à l'achatMondeAgentioYouTube Adsil y a 2 mois

Google launches Structured Data Files v10.1 for Display & Video 360

ActualitéMondeDisplay & Video 360il y a 2 mois

YouTube’s Ad Revenue Crossed $11 Billion in the Second Quarter of 2026

The World Cup alone accounted for 1.7 billion views on the platform, Google/Alphabet CEO Sundar Pichai said.

Données de marchéMondeYouTube Adsil y a 3 mois