Expedia busts travel myths with its new campaign geared at millennials
Rédaction Adspotfinder
Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.
Travel portal Expedia is getting chummy with millennials and tapping into their wanderlust for its latest campaign. “#ExpediaInterns” is a series of webisodes by two millennial actors portraying the role of Expedia interns that debunk travel myths using real data accumulated by the company. The campaign also encourages users to tweet their questions at them using the hashtag #ExpediaInterns and respond to real tweets from travelers looking for the truth about booking online. “We feel we have an opportunity to engage with a new, younger traveler who might be less familiar with the Expedia site,
“Travel portal Expedia is getting chummy with millennials and tapping into their wanderlust for its latest campaign. “#ExpediaInterns” is a series of webisodes by two millennial actors portraying the role of Expedia interns that debunk travel myths using real data accumulated by the company. The campaign also encourages users to tweet their questions at them using the hashtag #ExpediaInterns and re”Source
De quoi il s'agit
Éditeurs et plateformes
Secteurs concernés
Actualités similaires
Expedia Group Advertising and Redion Announce the First Travel Protection Partnership in Landmark Collaboration
RedionExpedia Group Advertising