FreeWheel and Outernet London bring CTV-style ads to giant out-of-home screens

ActualitéAffichage · Intégration d'inventaireRoyaume-Uni

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Advertisers can now buy Outernet London's giant screens as CTV-style out-of-home inventory through FreeWheel's ad platform.

OuternetFreeWheelAdvertisers

“FreeWheel, a Comcast company and leading global technology platform for the streaming advertising ecosystem, and Outernet, the most visited cultural attraction in the UK with the most advanced screen technology in the world today (2nd June, 2026), announced a pioneering […]”
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