Gannett ad mishap highlights concerns about programmatic advertising
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Ads ran on the wrong websites for nine months before being caught by researchers
“Ads ran on the wrong websites for nine months before being caught by researchers”Source
Ad exchanges
EXCLUSIVE: Gannett Rebrands as USA Today Co., Simplifying Its Story for a Digital Era
The move follows Dotdash Meredith’s shift to People Inc. three months ago, underscoring a broader media trend.
Taboola's DeeperDive AI answer engine launches on Gannett, Independent
Publishers Gannett/USA TODAY Network and The Independent are the first to deploy Taboola's new DeeperDive generative-AI answer engine on their sites, in the US and UK respectively.
TaboolaGannett, USA TODAY Network, The Independent
Taboola Expands Partnership with Gannett to Bolster Realize Offering, Empowering Performance Advertisers to Connect with Consumers Across Entirety of Gannett Properties
Google Files Motion to Dismiss Gannett’s Ad Tech Lawsuit
Google on Friday filed a motion to dismiss a federal antitrust lawsuit from Gannett, America’s largest newspaper chain. The complaint alleged Google’s dominance in digital advertising undercut revenue for news […]
Gannett Sues Google Over Alleged Ad Tech Monopoly
Gannett, the country’s largest newspaper chain, filed a lawsuit against Google Tuesday, accusing the tech giant of violating federal antitrust laws by illegally abusing a monopoly over the technology used […]