How Sam's Club plans to use its membership model to compete for increasingly competitive ad dollars
Rédaction Adspotfinder
Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.
In an exclusive interview with Modern Retail at Shoptalk, Harvey Ma, vp and general manager of Sam’s Club MAP, said the retailer views retail media as a way to reinvest in its clubs.
“In an exclusive interview with Modern Retail at Shoptalk, Harvey Ma, vp and general manager of Sam's Club MAP, said the retailer views retail media as a way to reinvest in its clubs.”Source
De quoi il s'agit
Éditeurs et plateformes
Secteurs concernés
Actualités similaires
Sam's Club taps Weight Watchers to expand its membership benefits
Sam’s Club has partnered with Weight Watchers on new membership benefits, including a program that provides medical support to GLP-1 users.
Best Buy, Sam's Club and Nordstrom executives share big plans for their ad businesses at Shoptalk
Executives from Best Buy, Sam’s Club, Nordstrom and more told Shoptalk attendees the potential they see in retail media and how they can build a deeper relationship between brands and customers. And to harness that, they are actively transforming how their businesses are structured and what they’re focusing on.
Sam's Club Partners With The Trade Desk And LiveRamp To Target Ads Across The Open Web
Sam's ClubLiveRampThe Trade Desk
États-Unis