Index Exchange & FreeWheel Announce Direct Integration for Efficient Streaming TV Buying

Index Exchange adds On Device brand-lift measurement

On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.

On Device→Index Exchange

LancéMesure · Intégration de mesureMondeIndex Exchangeil y a 2 semaines

Adnami's curated ad packages reach buyers via DV360 and Index Exchange

Adnami's attention-optimised deal packages are now available directly inside Google's DV360, delivered through Index Exchange, giving DV360 buyers a curated path to Adnami's inventory.

Google DV360→Index Exchange→Adnami

LancéProgrammatique · Accès à l'achatMondeAdnamiIndex Exchangeil y a 1 mois

FreeWheel adds show-level reporting for streaming ad buyers

Comcast-owned FreeWheel now lets streaming ad sellers pass show-level reporting directly to programmatic ad buyers, addressing streaming's transparency gap.

streaming ad sellers→FreeWheel→programmatic buyers

LancéCTV · Intégration de mesureMondeFreeWheelil y a 2 mois

Attekmi adds keyword support to its FreeWheel DSP adapter

Attekmi upgraded its adapter for the FreeWheel DSP to support keyword-based targeting, letting publishers using Attekmi prioritise incoming request values over default settings.

Attekmi→FreeWheel

LancéProgrammatique · Infrastructure d'enchèresMondeAttekmiFreeWheelil y a 3 mois

Adnami & Index Exchange Partner to Re-Imagine Curation for the Attention Era

Adnami, the attention-first ad tech company, and Index Exchange, a globally trusted independent supply-side platform powering intelligent decisioning, today (22nd June, 2026) announced a partnership that makes Index Marketplaces a core part of the infrastructure powering Adnami’s Supply Agents. By combining […]

ActualitéMondeIndex ExchangeAdnamiil y a 4 mois

Adnami's Supply Agents get Index Exchange marketplaces as core infrastructure

Publishers and advertisers using Adnami's Supply Agents can now tap Index Exchange's marketplaces as a core part of that infrastructure.

Index Exchange→Adnami

ActualitéWeb · Intégration des espaces publicitairesMondeAdnamiIndex Exchangeil y a 4 mois