InMarket and Basis Expand Strategic Partnership to Bring RMN Audiences, Lift Optimized Audiences, and Outcomes-Focused Measurement Natively into Basis Platform
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InMarketBasisadvertisers
“InMarket and Basis, the leading intelligent operating system for autonomous advertising, announced a significant expansion of their strategic partnership designed to close that gap.”Source
Ad exchanges
Mediavine Integrates with Centro’s Basis Programmatic Advertising Platform
Mediavine, the largest exclusive ad management company in the United States and a Comscore top five lifestyle property with 125 million unique monthly visitors, has integrated with Centro’s Basis programmatic advertising platform. Centro is a global provider of advertising technology. To create the direct connection between Basis and Mediavine, Mediavine built proprietary Server-to-Server technology based […]