Mediamath Buys German Programmatic Firm Spree7; Pixalate Finds A Botnet
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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. European Opportunities MediaMath has acquired Spree7, a German programmatic firm that it previously invested in as a joint venture with PubliGroupe. Ronan Shields writes for The Drum that Germany represents a unique opportunity, as it’s one of Europe’s strongest markets, but “programmatic is only […]
Spree7MediaMath
“Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. European Opportunities MediaMath has acquired Spree7, a German programmatic firm that it previously invested in as a joint venture with PubliGroupe. Ronan Shields writes for The Drum that Germany represents a unique opportunity, as it’s one of Europe’s strongest markets, but “programmatic is only […]”Source
Ad exchanges
Infillion acquires location-data company Foursquare
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Infillion buys Foursquare to link ads with 16 billion visits
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Infillion Acquires Foursquare, Adding More Location Data To Its Ever-Growing Ad Tech Stack
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