Mediavine Partners with Scope3 to Decarbonize Digital Advertising

LancéMonde

Rédaction Adspotfinder

Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.

The two companies join forces to support long-term decarbonization in media and promote climate conscious advertising practices Mediavine, the largest exclusive full-service ad management firm in the U.S., announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sustainable […]

“The two companies join forces to support long-term decarbonization in media and promote climate conscious advertising practices Mediavine, the largest exclusive full-service ad management firm in the U.S., announces its strategic partnership with Scope3, a sustainability platform working to decarbonize media and advertising, to further its goals of reducing its carbon footprint and championing sus”
Source

De quoi il s'agit

Ad exchanges

Actualités similaires

InMobi and Scope3 launch a sell-side AI agent for publishers

Publishers can now use InMobi and Scope3's new sell-side AI agent to automate media selling to buyers.

PublishersInMobi, Scope3Buyers

LancéProgrammatique · Infrastructure d'enchèresMondeScope3Favicon of InmobiInmobi

InMobi Advertising Launches First Agentic Seller, Opening Mobile and Exclusive CTV Ad Inventory to AI Buying Agents

InMobiScope3AI buying agents

LancéProgrammatique · Accès à l'achatMondeFavicon of InmobiInmobiScope3

InMobi, Scope3 Debut Sell-Side Agent for Autonomous Media Buying

InMobi and Scope3 are betting that AI agents, rather than traditional programmatic pipes, are the future of premium media buying.

Peer39 acquires ad-verification firm Adloox from Scope3

Peer39 gains brand-safety verification inside Meta and Google's walled gardens, letting it compete with DoubleVerify and IAS for advertisers.

Peer39Adloox

AcquisitionMesure · AcquisitionMondeScope3

Pruning The Mediavine; Shoppers Aren’t Clicking Amazon’s AI Ads

Mediavine suffers layoffs; Amazon’s chatbot ads suffer from lack of clicks; and we all suffer the AI fruit slop.

Backed by Scope3 CEO, Classify Emerges from Stealth, Revolutionizing Adtech with AI-Powered Contextual Targeting

AI-Native Platform Offers Precise Contextual Targeting and “Data as a Service” Products with Esteemed Advisory Board Classify, the AI-native platform designed to transform digital advertising through deep semantic classification, precise contextual targeting, and seamless curation, launched today out of stealth mode and announced its advisory board of advertising industry veterans. Backed by Brian O’Kelley, Co-Founder […]