Nielsen Catalina Solutions and Time Inc. Pioneer New Method for Cross-Platform Advertising Sales Measurement
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Study with Crystal Light Beverage Brand shows that combining print, digital and TV in a cross-platform campaign has a positive impact on sales NEW YORK – Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend with in-store purchase data, and Time Inc., one of the world’s leading media companies, […]
Time Inc.Nielsen Catalina Solutions
“Study with Crystal Light Beverage Brand shows that combining print, digital and TV in a cross-platform campaign has a positive impact on sales NEW YORK – Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend with in-store purchase data, and Time Inc., one of the world’s leading media companies, […]”Source
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