Outbrain Releases Engagement Bid Strategy: an AI Based Campaign Optimization Tool Built for a Cookieless World
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Outbrain Inc. (Nasdaq: OB), announces the release of Engagement Bid Strategy (EBS), a new automatic performance optimization solution which does not require the use of 3rd party cookies or website tracking codes and can be optimized to a wider range of campaign goals. The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by […]
“Outbrain Inc. (Nasdaq: OB), announces the release of Engagement Bid Strategy (EBS), a new automatic performance optimization solution which does not require the use of 3rd party cookies or website tracking codes and can be optimized to a wider range of campaign goals. The new solution automatically optimizes ad creative serving and adjusts cost-per-click bidding by […]”Source
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