Ozone partnered with Yahoo Backstage so self-service Yahoo DSP buyers can reach Ozone's UK audience across 20 leading premium publisher groups via the direct-to-publisher supply path.

Yahoo DSP Launches In-Flight Outcomes in Europe

Yahoo DSP has launched In-Flight Outcomes (IFO) in the UK and Europe, allowing advertisers to connect programmatic media to real-world business outcomes including purchase data in order to auto-optimise campaigns in real time. In-Flight Outcomes on Yahoo DSP tackles the challenge […]

LancéMondeYahoo DSPil y a 1 mois

Clinch Expands Yahoo DSP Partnership with Creative Trafficking API and Unique Audience-Driven Creative Decisioning

Clinch→Yahoo DSP

ActualitéProgrammatique · Accès à l'achatMondeYahoo DSPil y a 2 mois

Yahoo DSP launches Agent Network

LancéMondeYahoo DSPil y a 4 mois

Yahoo DSP opens an Agent Network linking advertisers to third-party AI agents

Advertisers using Yahoo DSP can now connect to AI agents built by third-party technology partners directly within their DSP workflows.

Advertisers→Yahoo DSP→AI agents

LancéProgrammatique · Accès à l'achatMondeYahoo AdvertisingYahoo DSPil y a 4 mois

Yahoo DSP is launching an ‘agent network’

Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.

LancéMondeYahoo DSPil y a 4 mois

Yahoo DSP is launching an ‘agent network'

Yahoo positioning itself as an alternative to the industry’s emerging black boxes as part of a 23-partner network.

LancéMondeYahoo DSPil y a 4 mois