Pandora became the first audio publisher to adopt Unified ID 2.0 (UID2), enabled through AdsWizz and The Trade Desk.

Apple blocks alternative IDs in iOS 27

Apple→The Trade Desk

RestrictionWeb · Changement de règlesMondeThe Trade Deskil y a 6 jours

Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.

Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]

LancéMondeTellyTeadsThe Trade DeskMagniteil y a 4 semaines

LoopMe brings Brand Lift measurement into The Trade Desk

LoopMe has integrated its Brand Lift measurement with The Trade Desk's Measurement Marketplace, making it available to Trade Desk's advertiser customers.

LoopMe→The Trade Desk

LancéMesure · Intégration de mesureMondeLoopMeThe Trade Deskil y a 1 mois

The Trade Desk Introduces Kokai Zuma, the Latest Release of Kokai

LancéMondeThe Trade Deskil y a 1 mois

Gracenote's first DSP integration brings show-level content intelligence to The Trade Desk

Gracenote→The Trade Desk

ActualitéCTV · Partenariat dataMondeThe Trade Deskil y a 1 mois

Unlock More Podcast Inventory with Pre-Release Evaluation

LancéMondeAdsWizzil y a 3 mois