Permutive and Adform enable identity-flexible data across DSP and SSP
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Permutive partnered with Adform to let publishers activate their first-party data directly across both Adform's demand-side and supply-side platforms.
PermutiveAdform
“Permutive, the leading agentic data collaboration and activation platform, today (23rd July, 2026) announced its partnership with Adform, the integrated advertising platform built for the agentic age, to enable the direct activation of publishers’ first-party data. The partnership provides a […]”Source
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