Philo's new pause ads sell direct and via Magnite, Index Exchange

LancéCTV · Intégration d'inventaireMonde

Rédaction Adspotfinder

Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.

Advertisers and agencies can now buy Philo's new pause-ad format directly or programmatically through Magnite and Index Exchange.

PhiloMagnite, Index Exchange

“New format launches across ad-supported channels with support from Magnite, Index Exchange & others, available via direct and programmatic activation Philo, the live TV streaming service, announced the availability of pause ads across its full ad-supported footprint. The format is now accessible both directly and programmatically, giving brand and agency partners flexible entry into one […]”
Source

De quoi il s'agit

Éditeurs et plateformes

Places de marché

Secteurs concernés

Actualités similaires

Index Exchange adds On Device brand-lift measurement

On Device's brand-lift measurement is now available through Index Exchange's marketplaces, giving buyers independent lift studies on Index inventory.

On DeviceIndex Exchange

LancéMesure · Intégration de mesureMondeIndex Exchange

Magnite extends its AI agent orchestration across formats

Magnite expanded Orchestration, its coordination layer for AI buying agents, across streaming, linear TV, audio and display, and opened it to third-party integrations so buyer and seller agents can package and activate inventory together.

AI buying agentsMagnite Orchestrationseller agents

LancéProgrammatique · Infrastructure d'enchèresÉtats-UnisMagnite

Telly opens Home Screen Ads to programmatic buyers via Magnite

Telly expanded its partnership with Magnite, bringing Telly's Home Screen Ads to programmatic buyers including The Trade Desk and Teads.

TellyMagniteThe Trade Desk & Teads

ActualitéCTV · Infrastructure d'enchèresMondeTellyMagnite

Telly makes its Home Screen ads buyable programmatically for the first time through Magnite, with The Trade Desk and Teads signed on as buyers and a Five-Minute Private Marketplace for extended-duration creative.

Expanded partnership with Magnite brings Telly’s Home Screen Ads to programmatic buyers including The Trade Desk and Teads, introducing a new era of persistent, context-aware television advertising. Telly, the smartest TV ever built and offered at the revolutionary price of free, announced the expansion of its partnership with Magnite, the largest independent sell-side advertising company. […]

Adnami's curated ad packages reach buyers via DV360 and Index Exchange

Adnami's attention-optimised deal packages are now available directly inside Google's DV360, delivered through Index Exchange, giving DV360 buyers a curated path to Adnami's inventory.

Google DV360Index ExchangeAdnami

LancéProgrammatique · Accès à l'achatMondeIndex ExchangeAdnami

Cognitiv combines deep learning with Magnite's real-time data

Cognitiv's deep-learning models now run on Magnite's real-time data to improve programmatic curation and identify high-value impressions for advertisers.

MagniteCognitiv

ActualitéProgrammatique · Partenariat dataMondeCognitivMagnite