Polygon launches first full-scale Display & Video (DV) campaign in Nigeria, marking a new milestone for data-driven outdoor in Africa
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Polygon, Africa’s largest aggregated programmatic digital out of home (pDOOH) publisher network, has announced the launch of its first full-scale Display&Video 360 (DV360) campaign in Nigeria; a milestone that highlights the growing maturity of pDOOH across the continent. The campaign, executed in Lagos State for Schweppes, represents the first time a Google-based enterprise media buying […]
“Polygon, Africa’s largest aggregated programmatic digital out of home (pDOOH) publisher network, has announced the launch of its first full-scale Display&Video 360 (DV360) campaign in Nigeria; a milestone that highlights the growing maturity of pDOOH across the continent. The campaign, executed in Lagos State for Schweppes, represents the first time a Google-based enterprise media buying […]”Source
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