Rédaction Adspotfinder
Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.
Advertisers working with Publicis gain predictive ad measurement capability as the agency acquires AdgeAI.
PublicisAdgeAI
Places de marché
Publicis Media and ITV launch addressable audience partnership
Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.
Publicis acquires LiveRamp for $2.5 billion
Agencies within Publicis Groupe gain LiveRamp's data collaboration and identity technology to power AI-driven ad campaigns for clients.
Publicis GroupeLiveRamp