Sortable Ad Engine Launches, Uses Data and Machine Learning to Improve Publisher Monetization
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Sortable’s Ad Engine – a platform that Ad Tech Daily has recently started testing – officially launched as of last week. In a nutshell, Sortable employs data and machine learning in making real-time decisions about what each ad impression should serve, with the ultimate goal of helping publishers generate more revenue from their ads. In the words […]
“Sortable’s Ad Engine – a platform that Ad Tech Daily has recently started testing – officially launched as of last week. In a nutshell, Sortable employs data and machine learning in making real-time decisions about what each ad impression should serve, with the ultimate goal of helping publishers generate more revenue from their ads. In the words […]”Source
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