Sovrn Partners With Multilocal to Expand Curated Deals Powered by Commerce Signals
Rédaction Adspotfinder
Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.
SovrnMultilocal
“Partnership brings together Sovrn’s cross-channel supply and commerce signals with Multilocal’s curation expertise and cureon®, its proprietary curation intelligence engine, to create more intelligent, scalable opportunities for buyers.”Source
De quoi il s'agit
Ad exchanges
Actualités similaires
Sovrn Introduces Signal Vitals, a Unique Programmatic and Inventory Health Dashboard for Publisher Ad Inventory Optimization
To Reduce The Ad Tech Tax, Sovrn Expands Its SaaS Pricing Model
Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its SSP’s flat CPM pricing model in a bid to scoop up smaller pubs who are sick of sharing a percent of every CPM with […]
Sovrn’s Acquisition Of VigLink Shows A Potential Non-Ad Tech Future For SSPs
Sovrn’s acquisition of VigLink last week will make 2019 Sovrn’s first year when subscription software services outearn its traditional advertising exchange. Sovrn began in 2014 as an SSP offering scale and analytics on its aggregated publishing data, growing to be one of the largest ad networks with tens of thousands of blogs and publisher clients. […]
SovrnVigLink
Sovrn acquires VigLink to expand its publisher monetization platform
Sovrn recently raised $25 million in new funding with the goal of expanding beyond the adtech business through acquisitions. Now it’s announcing the first of those deals: It’s acquiring affiliate marketing company VigLink. Sovrn first launched in 2014 — made up, as CEO Walter Knapp put it, from “bits and pieces of different companies.” (It […]