Tatari CRO Andy Schonfeld Says Programmatic Is a Tool, Not a TV Strategy
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DSP-only buying puts brands at risk of missing most of the TV marketplace. Tatari’s CRO, Andy Schonfeld, explains why that strategy is wrong.
“DSP-only buying puts brands at risk of missing most of the TV marketplace. Tatari's CRO, Andy Schonfeld, explains why that strategy is wrong.”Source
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