The US divest-or-ban law is signed: ByteDance has nine months, extendable by three, to divest TikTok's US business or the app is effectively banned in the US.

Facebook, Google, Twitter and TikTok join ASA ad-rules pilot

The platforms will help the ASA enforce online advertising rules, giving regulators new sight into how advertisers' ads are policed.

ASA→Facebook, Google, Twitter, TikTok→advertisers

RéglementationWeb · Changement de règlesRoyaume-UniTikTok AdsGoogle Adsil y a 3 semaines

Aveeno buys TikTok's new out-of-phone ad format via Displayce

Skincare brand Aveeno ran a weather-triggered outdoor campaign combining Displayce's DOOH platform with TikTok's new out-of-phone ad format, the first UK skincare brand to buy it.

Aveeno→Displayce→TikTok Ads

CampagneAffichage · Intégration des espaces publicitairesMondeAveenoTikTok AdsDisplayceil y a 3 semaines

Displayce & TikTok Launch a Global First: Weather-Triggered OOP Campaign for Aveeno®

Aveeno®, TikTok, and Displayce have launched a pioneering media campaign for Aveeno® Face Moisturiser SPF 50, making Aveeno® the first skincare and beauty brand in the UK to activate TikTok’s innovative out-of-phone format. The campaign marks a significant milestone in digital […]

LancéMondeDisplayceAveenoTikTok Adsil y a 3 semaines

Performance Agency Chief Media Acquires 2 Firms to Beef up Amazon and TikTok Expertise

The deal comes as M&A for commerce firms grow.

AcquisitionMondeAmazon AdsTikTok Adsil y a 2 mois

TikTok Pitches Advertisers at NewFronts a Year After Its Near-Ban and Sale

TikTok unveiled a slate of new ad formats as it looks to reassert itself with the brand community.

LancéMondeTikTok Adsil y a 7 mois

TikTok's US app moves into TikTok USDS Joint Venture LLC, majority-owned by US-led investors with Oracle, Silver Lake and MGX at 15% each and ByteDance at 19.9%. The joint venture runs data, algorithm and moderation, while advertising and e-commerce stay with TikTok global's US entities.

AcquisitionMondeTikTok Adsil y a 9 mois