Triton Digital and RCS Worldwide open programmatic buying on OTA radio
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Triton Digital has integrated with RCS Worldwide's playout software, letting broadcasters sell their over-the-air radio inventory programmatically.
Triton DigitalRCS Worldwide
“Triton Digital and RCS Worldwide have integrated their platforms, letting broadcasters running RCS’s playout software transact programmatic ads on their existing infrastructure. This extends automated ad buying to over-the-air radio inventory.”Source
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