UK digital ad spend hits £40.5bn in 2025
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IAB UK has reported investment in video, spanning social platforms, broadcasters, streamers and publishers, has outpaced total market growth. The UK’s digital ad market surpassed £40 billion in spend last year, growing by 10%, and significantly outpacing UK GDP growth of 1.4%. This is according to IAB UK’s latest Digital Adspend study, conducted in partnership […]
“IAB UK has reported investment in video, spanning social platforms, broadcasters, streamers and publishers, has outpaced total market growth. The UK’s digital ad market surpassed £40 billion in spend last year, growing by 10%, and significantly outpacing UK GDP growth of 1.4%. This is according to IAB UK’s latest Digital Adspend study, conducted in partnership […]”Source