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Universal Ads adds LiveRamp and mobile measurement partners to premium TV

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Universal Ads added audience and mobile-measurement partners including LiveRamp, giving advertisers a way to activate customer segments and app measurement on premium TV buys.

LiveRampUniversal AdsPremium TV

“New Audience partners Klaviyo, LiveRamp, and TransUnion, plus Mobile Measurement Partners Adjust, AppsFlyer, Branch, Kochava, and Singular, help advertisers activate the customer segments and app measurement workflows they already use across digital channels on premium TV Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, launched two […]”
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