Roku and Horizon Media partner on CTV ad precision

Fox Corporation agreed to acquire Roku for $160.00 per share in cash and FOX Class A common stock, valuing Roku at approximately $22 billion in enterprise value; the combined company would include Tubi and The Roku Channel. The deal is pending.

AcquisitionMondeFoxRoku AdvertisingTubiil y a 4 mois

Fox Corporation agrees to acquire Roku for about $22 billion

Fox Corporation is acquiring Roku, valuing it at about $22 billion, bringing Roku's advertising platform and CTV inventory under Fox ownership pending regulatory approval.

Fox Corporation→Roku

AcquisitionCTV · AcquisitionÉtats-UnisRoku AdvertisingFoxil y a 4 mois

Tubi's owner Fox Corporation agreed to acquire Roku for about $22 billion in enterprise value, which would put Tubi and The Roku Channel in one company; the deal is pending.

AcquisitionMondeTubiFoxRoku Advertisingil y a 4 mois

America's Test Kitchen opens FAST channel ads via Magnite and PubMatic

Buyers can now purchase America's Test Kitchen's FAST channel ad inventory through Magnite and PubMatic using PMP deals or programmatic guaranteed.

Magnite, PubMatic→America's Test Kitchen

LancéCTV · Intégration des espaces publicitairesMondeAmerica's Test KitchenPubMaticSamsung TV PlusRoku AdvertisingXumo PlayMagnitePluto TVil y a 9 mois

Omnicom combines Acxiom and Roku data through Amazon Ads for TV frequency

Advertisers using Omnicom can now manage TV ad frequency better by combining Acxiom and Roku audience data through Amazon Ads.

Omnicom Media→Amazon Ads→Roku Advertising

ActualitéTV · Partenariat dataMondeOmnicom MediaRoku AdvertisingAmazon Adsil y a 9 mois

Amazon Ads and Roku expand authenticated CTV ad reach

Advertisers using Amazon DSP can now exclusively reach an estimated 80 million logged-in US Connected TV households through a new partnership between Amazon Ads and Roku.

Amazon Ads→Roku

LancéCTV · Intégration des espaces publicitairesÉtats-UnisAmazon AdsRoku Advertisingil y a 1 an