Unruly launches content-level targeting to enhance CTV/video inventory
Rédaction Adspotfinder
Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.
Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has introduced a content-level targeting solution for publishers. The solution segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. It brings standardisation to the programmatic Over-the-Top TV (OTT) and CTV ecosystem, and will serve publishers who […]
“Unruly, a global video and Connected TV (CTV) programmatic advertising platform, has introduced a content-level targeting solution for publishers. The solution segments inventory based on publisher bidstream attributes that mirror linear TV buys, such as genre and rating. It brings standardisation to the programmatic Over-the-Top TV (OTT) and CTV ecosystem, and will serve publishers who […]”Source
De quoi il s'agit
Ad exchanges
Actualités similaires
Nexxen standardises Smart TV home-screen ad specs across OEMs
Nexxen has standardised the specifications for Smart TV home-screen ad units across device makers (OEMs), simplifying how advertisers buy and activate that inventory.
NexxenSmart TV OEMs
Nexxen Introduces Standardisation of Smart TV Home Screen Advertising
Nexxen, the advertising technology platform powered by unique data and media, announced the launch of the standardisation of Smart TV home screen inventory specifications across original equipment manufacturers (“OEMs”). Uniform specifications will enable advertisers to more seamlessly activate campaigns within […]
Nexxen Accelerates First-Party Data Activation with New DSP Onboarding Capability
Nexxen, the advertising technology platform powered by unique data and media, announced today (29th July, 2026) the general availability of a new first-party data onboarding capability within its demand-side platform (“DSP”), Nexxen DSP, that enables brands and advertisers to ingest, […]
Nexxen deepens its Acxiom data partnership for audience intelligence
Nexxen expanded its partnership with Acxiom, folding Acxiom's audience data into Nexxen's Discovery tool that advertisers use to plan campaigns.
AcxiomNexxen
Nexxen and Acxiom Deepen Partnership, Expanding Omnichannel Audience Intelligence Offering
Pairing Acxiom’s trusted consumer data with Nexxen Discovery’s real-time insights designed to improve audience reach and performance Nexxen, the advertising technology platform powered by unique data and media, announced an expansion of its partnership with Acxiom – a part of Omnicom Media Group – introducing Acxiom’s trusted audience data into Nexxen’s proprietary insights tool, Nexxen […]