Verve and Audigent Bring Curation Capabilities to Scaled Audiences Across In-App and CTV Channels
Rédaction Adspotfinder
Texte rédigé à partir de la source ci-dessous par la rédaction du site, et non par une personne.
Companies behind ATOM ID-less Graph and Hadron ID cookie-free solutions build improved data and privacy capabilities Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation and identity platform, announced a collaboration that utilizes both companies’ proprietary probabilistic targeting technology to improve targeting in ID-less […]
“Companies behind ATOM ID-less Graph and Hadron ID cookie-free solutions build improved data and privacy capabilities Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation, curation and identity platform, announced a collaboration that utilizes both companies’ proprietary probabilistic targeting technology to improve targeting i”Source
Actualités similaires
Experian folds the Audigent data-curation brand into its marketing unit
Experian retired the Audigent brand, merging its data curation business into Experian Marketing Services; publishers and advertisers who used Audigent now deal with Experian directly.
Verve launches a media network spanning multiple retailers
Verve launched a cross-retailer media network, aggregating retail media ad inventory from several retailers into one buyable network.
RetailersVerve
Verve Group launches Retail Media, delivering the first validated closed loop between mobile advertising and retail purchase
Verve Study Shows That 75% of Consumers are More Open to Watching Ads for Free Content
Research released today by Verve shows that consumers are increasingly receptive to ad-supported content but also are more worried about how their data is used, particularly in relation to AI. Now in its second year, the 2025 In-App User Privacy Report, […]